Codere Online Named Official NFL Sportsbook Partner in Mexico Through 2027

Codere Online has inked a multi-year agreement with the National Football League to become an official sportsbook partner in Mexico, marking one of the operator's highest-profile sports partnerships to date. The deal grants Codere designation rights for the 2026 NFL Mexico City Game on November 22, when the San Francisco 49ers face the Minnesota Vikings, as well as official partner status for Super Bowl LXI in Los Angeles in February 2027.

The partnership underscores Codere's strategic focus on Mexico, which the operator has identified as one of its largest and most strategically important markets. Carlos Sabanza, director of sponsorships and public relations at Codere Online, characterized the agreement as an "important milestone" that strengthens the operator's premium positioning while demonstrating long-term commitment to the Mexican market. He emphasized the country's "extraordinary passion for the NFL" and stated that both parties aim to create "distinctive experiences that bring fans closer to the game."

From the NFL's perspective, Mexico represents one of its most important international markets, with millions of passionate fans engaging year-round. Arturo Olivé, managing director of NFL Mexico, noted that Codere is "one of Mexico's most established and recognized online gaming and sports betting operators," positioning the partnership as mutually beneficial for elevating fan engagement through innovative activations and exclusive opportunities.

The timing of the NFL partnership arrives on the heels of exceptional financial performance for Codere in Mexico. In July 2026, the operator reported record second-quarter results and raised its full-year outlook. Mexican net gaming revenue (NGR) increased 24 percent year-over-year to EUR 36.1 million ($41.5 million) during the quarter, while group NGR reached a record EUR 69.4 million ($79.9 million), up 27 percent, with Mexico and Spain serving as primary growth drivers.

Both parties have committed to ensuring that NFL-related content and activations under the partnership will operate in accordance with responsible gambling, integrity, and regulatory standards. This commitment reflects the industry's broader focus on sustainable and compliant marketing practices.

The agreement demonstrates the NFL's continued investment in building its Mexican fan base through official partnerships, following the league's first regular-season Mexico City game since 2022. For Codere, the partnership represents significant brand elevation in a jurisdiction where it already holds substantial market position. The operator's ability to secure such prominent sports properties validates its execution in Mexico while potentially positioning it competitively against other licensed operators in the region.