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UK Remote Gambling Association Has TV Advertising Concerns

By: Joan Peppin, Saturday August 2nd 2014
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In different parts of the world, there are different regulatory bodies that govern gambling, especially online gambling. Because it's so convenient for people to just log on wherever they are, there are inherently fewer natural protections against things like compulsive gambling and underage gambling. Along similar lines, it's very important that the industry takes note of these things and takes care to provide methods and services of taking care of people who do have compulsive gambling problems, and it's also very important that protections are put into place to prevent underage gambling.

Another interesting part of this equation is TV advertising, and the United Kingdom's Remote Gambling Association has some issues with the way advertising is handled right now. Politicians have brought up concerns about the effects of TV advertising for online gambling and other types of gambling activities, and they're calling for politicians to look more closely at ways that advertising could be curbed to help prevent some degree of underage gambling and gambling addiction. Whether or not there are actual problems being developed from this advertising isn't the main focus, as some people might think. Instead of insisting that there are problems with advertising on this medium, the RGA is instead just asking for a look into the practices that are used to investigate whether or not there actually are problems that need to be addressed.

One of the issues at hand is dealing with the public perception of the ads, and while it might seem strange, this can be just as important to the business as whether or not it's leading to an increase rate of problem gambling. The reason for this is that if the public thinks that they are engaging in predatory practices, then that can hurt them just as much as it would if they actually were engaging in those types of practices.

For players in the United Kingdom, and for people who enjoy online casino sites that operate inside of the United Kingdom, there's not much cause for concern right now. The worst case scenario, and a very unlikely one at that, is that all gambling ads would be banned from television, and that's been the case in many parts of the world for quite a while without it really interfering with their ability to provide players with the games and promotions that make playing online a great experience.

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