Two Firsts from Playtech Casino Gaming

0 Comments   Email   Print

In 2009 Playtech consolidated its position in the online gaming software space through a number of strategic moves. It is continuing that effort in 2010. The year has barely begun and Playtech has already announced two firsts.

Playtech will be the first online gaming software provider to operate in Estonia. A report in the Estonian Free Press states that in 2010 Estonia will legalize online gambling and Estonians can wager only on national gaming platforms. The first of these is being set up by the Olympic Casino group, which has chosen Playtech to be its software provider. The Estonian Free Press quotes Playtech Chief Executive Officer Mor Weizer as saying, "We are truly glad of this opportunity to start our partnership with Olympic as the leading casino entertainment provider in Central and Eastern Europe." Weizer added that Playtech's core strategy had succeeded in Estonia as well. This strategy involves providing premium technological solutions to companies operating in well regulated markets. Of late international gambling operators have been targeting Estonian with advertising campaigns so as to grab a share of the potential gaming market. The Estonian Free Press also speaks of rumors of impressive investments planned for the entire Baltic region.

In a first in another direction, the first Playtech powered sports book was launched. This was done by Euro Partners, which is a leading affiliate program backing online casinos and poker rooms running on Playtech software. One of the leading brands of this group is Titan. Titan Bet is the new online sports book added to the group. Playtech offers two features for Titan Bet. The platform is a web based one offering no download software. There will be a single wallet cashier system for Titan Casino, Titan Poker and Titan Bet. Playtech is partnering with Betradar in providing this platform. Titan Bet will offer the full range of betting services covering a wide range of sports and leagues from around the world. Bettors can wager on football, basketball, tennis, golf and other high profile sports in real time. Titan Bet will also provide up-to-date statistics, live scores and results on sporting events, which have become an integral part of any good sports book. Euro Partners Marketing Vice President, Marc Kenigsberg said, "Euro Partners is excited about this new venture, which will enable us to tap into a whole new market of online players. Sports betting is one of the major growing markets in online gaming and Euro Partners is approaching it with full force." Euro Partners has ambitious plans for Titan Bet. The software from Playtech will be available in German, French and Spanish by the end of January, with Portuguese and Scandinavian languages following soon.

News Item Tools

 Email     Print     Digg     Del.icio.us    StumbleUpon

Comments

 Add Comment

Add Comment

More News