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The Attraction Of Branded Online Slots

By: Rick Balding, Thursday November 2nd 2017
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Over the last year or so, the leading games suppliers to online casinos have stepped up on the output of branded online slots. Microgaming, Playtech and NetEnt are vying with each other to tie up with the most coveted brands. There is a hefty price to be paid for these brands, which is recovered by the games supplier through the higher traffic that these slot games draw. So the question arises that why are branded online slots so much more popular than the regular ones.

Before the players can get to the gaming features of a slot machine, they interact with its name, theme and audio visual representations on the reels through symbols and artwork. Branded slots are able to differentiate them from the pack and are therefore able to create immediate positive vibes. There are many online slots based on the theme of dinosaurs. Most of them have dinosaurs as symbols along with exotic plants, volcanoes and the like. But when Microgaming launched Jurassic Park, it was not about any dinosaurs. The slot game was about specific dinosaurs in a specific setting.

Similarly there are many rock music themed video slots. They depict imaginary singers, their instruments and other accessories. There may even be some kind of rock music playing in the background. But they hardly have any identity of their own. They cannot compare with the NetEnt Rocks branded slot game series that features Guns N Roses, Jimi Hendrix and Motorhead.

Branded online slots are the latest form of merchandising. Fans of a particular football club will wear t-shirts or jerseys of that club. Even school children use accessories depicting their favourite Disney characters. So when you play slot machines why choose just any machine. You would want to play on a video slot that you totally identify with. Marvel superheroes are the rage with several new movies releasing every year. Till Playtech withdrew the Marvel branded slots last year, they were top draws at online casinos. You could play on your favourite superhero and even rotate Marvel slot games based on the latest Marvel movies.

Branded video slots do not connect players only with the name. The best branded slot games include content from the original, whether movies, television serials, game shows or others. This gives slots players opportunity to relive some of their best moments associated with the brand. The introductory clip usually contains some of the best clips from the movie. Win animations play out popular dialogues in the character symbols. The Big Bopper branded slot from Realtime Gaming integrated hit songs from the legend in the bonus games.

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