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Spin3 Integrates Blackjack with Facebook

By: Ryan Alders, Thursday October 21st 2010
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It is becoming an increasing practice in the online gaming industry to exploit the fantastic reach of social networking sites like Twitter and Facebook. The latest announcement in this regard comes from Spin3 from its headquarters in London. Spin3 is a leading solutions provider for the mobile gaming industry. It is owned by Spiral Solutions Limited and powered by Microgaming, which in turn is a leading software provider for the online casino industry.

Spin3 has announced that it has enhanced the social media integration of its free 21 Blackjack Party consumer application after connecting it directly into Facebook. 21 Blackjack Party was launched by Spin3 in February 2010 as its first game for Apple's applications store. It allows players to enjoy the latest mobile gaming features along with social networking community applications. In simpler language what this means is players on Facebook can use the available news feeds to inform each other of the progress they have made in this game. Like when a player wagering while waiting for a bus or train reaches a high score, he can instantly relay the information to all his friends on Facebook.

21 Blackjack Party allows for tracking the players' skill level and uploading their scores to a live community scoreboard. This introduces a competitive element to the game by enabling players to compare their performance against other users at their level. This also tracks the player's movements as he rises or falls in the scoreboard. Players can access the scoreboard either from within the App or online through the 21 BlackJack Party microsite. Players are also notified whenever anyone enters or exits their level. 21 Blackjack Party utilizes the full functionality of the iPhone with tap and slide movement and razor-sharp graphics. The game saves each player's ranking and balance. Even if players need to close the game in the middle of a hand, the game is saved enabling them to return at exactly the same point that they left.

Making the announcement, Matti Zinder, Head for Spin3, said, "Our social lives and our digital lives are becoming more and more connected with more than 150 million active users currently accessing Facebook through their mobile devices globally." He added that Spin3 will remain active at forefront of new consumer trends and technologies. An example is the ability to bring the Spin3 casino games into players' digital lives. This is a new level of integration and is a huge opportunity waiting to be exploited by the mobile casino industry. Spin3 is one of the exhibitors at the on going European iGaming Congress and Expo (EiG). This integration application of 21 Blackjack Party with Facebook is on display there as are its entire award winning mobile casino games and solutions.

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