Slots.com Sells for Massive PriceBy: Joan Peppin, Tuesday May 18th 2010
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The online gambling domain name Slots.com has been on the auction block for a few months. The owner of the web site, Christina Hall, kept her expected price a closely guarded secret, but the industry was talking of a price upwards of $1 million. This was based on the sale of a similar domain name Poker.org for $1 million.
It has now been revealed that Slots.com has been sold for a whopping $5.5 million. The higher price compared to Poker.org could be attributed to the fact that .com sites generally fetch much higher prices than .org sites. The sale was apparently not a straightforward affair. The bidding in the SnapNames auction fell short of the reserve price set by Christina by about a million dollars. Then the auctioneer firm Moniker moved into action. After some maneuvering behind the scenes, in which Moniker brought both parties to a common level, the deal was closed for $5.5 million. For the present the buyers has opted not to reveal his identity and the domain is privacy protected. This means that the registrar of the domain name will not display the owner’s name in public space.
It has been reported that the Slots.com sale has drawn the highest price in 2010. It reportedly also figures in the ten most expensive domain name sales ever. Other high value domain name sales include Sex.com for $14 million, Fund.com for $10 million, Toys.com for $5.1 million and Candy.com for $3 million.
More online gambling related domain names are up for auction later this month and the price that Slots.com has fetched will definitely up the ante. The auction is taking place to coincide with the iGaming Super Show between May 25 and May 28. This conference and exhibition organized by iGaming Business will be held in Prague. The registration closes on May 20. Moniker and SnapNames, belonging to Oversee.net, will conduct the auction. Some of the domain names on the block are Poker.ca, BlackJackTable.com, PokerLessons.com, SevenCardPoker.com, BlackjackTouraments.com and InternetGames.net.
Slots.com was registered in 2005 and functions as an information portal. According to information provided by Compete.com the web site registers about 15,000 unique visitors a month. The web site as yet remains unchanged despite the sale. However it is a matter of time before it is closed down for a makeover. What form that makeover will be in and how long it will take is anybody’s guess. Poker.org, which was sold in February 2010, is still in the makeover process.
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