Slots and Scratch Cards CombinationsBy: Adam Baker, Wednesday May 25th 2011
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It is an established marketing strategy to use brand value across products. This not only enhances the standing of the products but also increases the value of the brands. In the online casino industry this is evident in the branded slot games. Such slot games, like Marvel super hero slots, are by far the most popular at online casinos. And one has to accept the contribution of these slot games to the Marvel brand.
Online casino software providers are now extending this concept further. They are creating and releasing slot games and scratch cards with the same theme. The intent is that the traffic on one game will drive the other. Over the last few months there have been quite a few examples of such combined slots games and scratch cards releases and this will undoubtedly be a more frequently occurring phenomenon in the coming months.
The perfect example of a slots and scratch card combination is Easter Surprise from the software developer Playtech. These games were released for Easter of 2011. In the slot game the main wild symbol is the rabbit holding out a gift. Other symbols include colorful patterned Easter eggs and a basketful of Easter eggs. These symbols play a major role in the scratch card, which bears the same name Easter Surprise. The identical rabbit symbol is the main symbol in the scratch card. Players have to get three rabbits in a row, horizontally, diagonally or vertically, in order to win the prize. The eggs appear as the other symbols on the scratch card. In the Easter Surprise slot game, when the rabbit symbol appears in a winning combination the gift box open to reveal a WILD. In the scratch card the gift box opens to reveal an egg. The styling of the background to the reels and the scratch card is the same and this also helps in creating combined brand equity.
Prior to Easter Surprise, Playtech had released slots and scratch card combinations with the same theme, but the brand identification were not as complete. Even the titles were slightly different. There was Pharaoh's Secrets as the slot game and Pharaoh's Kingdom as the scratch card. Also Santa Surprise online slot and Santa Scratch formed a combination. Some common symbols are used in the slot game and the scratch card. For example, the Pharaoh themed casino games both have symbols like the Pyramid, the scarab and the Eye of Horus, but the styling is different. The Playtech games are live at online casinos like Casino Tropez and Omni Casino.
Another perfect online slot game and scratch card combination can be found at Virgin Casino. This combination is one step ahead because it carries the brand equity of one of the most popular television game shows Who Wants To Be A Millionaire. The styling of the slot game and the scratch card is identical and reflects the styling of the television show. There are many common symbols in both games such as the game logo, the winner's check and the game life lines. The scratch card further created brand equity with the slot game because it has a bonus round, a rare feature in scratch card games.
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