Silverstone Online Casino GroupBy: Adam Richards, Wednesday April 14th 2010
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Silverstone Overseas Limited operates from England. The Silverstone group owns and operates over 20 online casinos. Silverstone Overseas Limited is a wholly owned subsidiary of Bonne Chance NV, which is incorporated in the Netherlands Antilles. Therefore all the Silverstone group casinos are licensed and regulated by the Government of Curacao for the purposes of online gambling. The Silverstone group is a new one, having started only in 2006. That it has launched so many online casinos in a short time is a testimony to its capabilities and popularity.
Silverstone online casinos do not accept players from all over the world. Because they are licensed from the Netherlands Antilles they do not accept players from that region. Many of the online casinos provide a list of countries from which they do not accept players in the terms and conditions. Silverstone online casinos also impose additional wagering requirements on players from certain countries because of rampant bonus abuse. The list of such countries is also provided in the terms and conditions. However, the good news about Silverstone online casinos is that they all accept players from the United States. After the problems related to online gambling in Kentucky Silverstone casinos have stopped taking new players from that state.
All Silverstone online casinos are powered by software from Rival Gaming. In fact most of Rival Gaming online casinos are owned and operated by Silverstone. Each of the online casinos features the complete range of Rival Gaming casino games. The new games released by Rival Gaming from time to time immediately go live at the Silverstone online casinos. The unique i-slots can be played at all Silverstone casinos. These slot games are available at only Rival Gaming casinos and therefore enhance the value of Silverstone casinos. These games feature interactive bonus rounds that tell a story. The unraveling of the story depends on the player’s performance in the bonus round. All Silverstone online casinos utilize RivalPro, the powerful casino operations administration software. This includes real-time access to all casino operations, innumerable data-mining tools for tracking and sorting players into convenient categories, the ability to target advertising, marketing and promotional initiatives and the capacity to manage affiliates and create custom reports with maximum efficiency.
The Silverstone group gives considerably more leeway to the individual online casinos than many other casino groups. Each online casino not only offers its own set of bonuses but also devises its own promotions. This is a departure from the policy of many online casino groups that have common promotions across all group casinos. Therefore playing at the different brands of the Silverstone group is like playing at completely different online casinos. Even the loyalty points are separately accounted and managed for each Silverstone online casino. Though the system of awarding loyalty points is not identical in each of the casinos, it is quite similar.
Silverstone Overseas Limited owns and operates the following online casinos:
Another departure from usual practice with the Silverstone group is that each brand is managed by its own affiliate program. There is no single affiliate program for the entire group.
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