Casino News

Playboy Gaming Closing Down Opperations

By: Adam Baker, Thursday January 22nd 2009
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Notice - To Existing and New Playboy Gaming Players!!!

Bulletin: Playboy Gaming brands will be shutting down by the end of January 2009. Here at Casino Advisor we suggest that if you're either looking to play at their online casino or already do that you register for an account with either another online casino. Listing of online casinos can be found here and a full list of Cryptologic powered online casinos can be found here.

Playboy Gaming, which operates Playboy Casino and Playboy Poker, will be shutting down by the end of the month. Though there has been no official communication to this effect insiders say that the closure is certain and that customer support is replying to e-mail queries accordingly. The closure date has been set for the 29th of January. Playboy Gaming is powered by Cryptologic.

The Playboy Gaming website is silent on this issue. But InfoPowa and Poker News Daily have reported that they have received confirmation from insiders at both Playboy Gaming and Cryptologic. They have also confirmed that Playboy Gaming is not moving to another network. This piece of news is also pertinent because in the recent past quite a few online casinos and poker rooms have moved from Cryptologic to other online gaming software providers.

The closure of Playboy Gaming comes a little more than two years after its launch. Playboy Gaming was launched in 2006 just before the UIGEA was enacted with Playboy Poker. Playboy Casino was added in April 2007. The companies owning the brand were registered in Malta as Oceania P-Club Ltd. and Oceania Clubhouse Ltd. Playboy Gaming was given a license to operate by the Lotteries & Gaming Authority of Malta.

Sources in Cryptologic told Poker News Daily that Playboy Gaming was not performing as well as its promoters had hoped it would. Cryptologic withdrew from the American market when the UIGEA was enacted and therefore Playboy Gaming could never really cater to its target market. In the United States the Playboy brand is extremely popular as a lifestyle product. The promotions at Playboy Casino reflected this image. However Playboy Gaming was forced to cater to the European market. In Europe Playboy is seen as a provider of adult entertainment though its famous magazine. The wider lifestyle image of Playboy has not really caught on in Europe. This is a probable reason for Playboy Gaming not doing well.

Despite the mismatch in perception it is surprising that over two years Playboy Gaming was unable to make inroads into the European market, if that is the true reason for its closure. It has one of the slickest web sites in the business. The quality of the graphics and the styling and navigation are excellent. Its Rewards Club is even better. There is an amazing range of experiences that can be purchased using its comp points that are referred to as Bunny Monies. They include lunches with Playboy Playmates and parties with Hugh Hefner at the Playboy Mansion in California, trips to the Playboy Club in Las Vegas and Playboy branded merchandise that consists of clothing and gambling accessories. What more could one want?

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 Add Comment
Comment by: Karon Spence On: July 07, 2009
Yeah it's a real shame that they've shut down the casino. I had checked it out while it was still up and running and some of the games like the feature of the month were great. These games will certainly be missed.
Comment by: Danny Spicer On: April 21, 2009
Yeah no doubt Playboy is a great brand when it comes to their magazines, TV shows, etc... but as an online gaming operation without access to the US was a recipe for disaster right from the get go.
Comment by: James Ballthasar On: March 22, 2009
Definitely an online casino brand that wasn't likely to succeed in the non US markets. Playboy is huge in the USA and in Canada but not very popular in the UK, Europe or the rest of the world. Anyways it's always sad to see an online casino shut down (one less place for people to play) but I think in this case Playboy made the right call!

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