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Online Casinos Increase Presence On Facebook

By: Fabian Rictor, Monday August 6th 2012
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People are joining up at social networking sites in increasing numbers. Facebook is the social networking site that has the maximum presence on the Internet. It has become a global market ready to be tapped by businesses. Online casinos have also started using Facebook as a marketing tool. The process begins by the online casino opening a Facebook page and enticing its members to sign up. Thereafter, any activity on the Facebook page of the online casino sends messages to the members, the members’ friends and friends of the members’ friends. In this manner information about the online casino spreads very fast and to a large number of people.

In most cases, the first thing that people do when logging on to the Internet is visit their Facebook page. Notifications of new activities at the Facebook pages of the online casinos they are members of will be immediately available to them. Therefore it is very likely that the players will visit these online casinos on priority before they check out any other online casino. This gives an advantage to the online casinos that have a presence on Facebook and hence more and more online casinos are opening Facebook pages.

The best online casinos do not just open a Facebook page and leave it at that, because it is the generation of activity on the page that leads to its popularity. One way of keeping the online casino Facebook page active is to keep on updating it with new information about the games and promotions offered. An even better way is to get the players to post messages on the online casinos Facebook page. Online casinos ask players to respond to the messages that they have posted, invite suggestions and even hold competitions that require players to post on the page.

Most online casinos link to their Facebook pages through the Facebook icon on their web sites. InterCasino is one online casino with a vibrant Facebook page. Directly connected with the online casino is the information about the latest bonuses and promotions. But the InterCasino Facebook page goes beyond that. There is even advice from InterCasino on how to sit at the computer for long hours of wagering so that one does not get tired. There are photographs and write-ups about company events and poker tournaments hosted by the online casinos sister site InterPoker. There are posts about current events not related to the gambling at all. The London Olympics are in progress at the moment and many of these posts are with reference to this event. Every where players are encouraged to comment and give their views.

Sloto’ Cash is another online casino with a great Facebook page. It makes abundant use of graphics to attract players to the page. A large number of bonuses are offered on a regular basis. These bonuses are offered only through the Sloto’ Cash Facebook page making it necessary for players to keep visiting it. The Sloto’ Cash Facebook page also keeps tracks of the tournaments offered by the online casino, reminding players of the dates, buy-ins and prize pools. Sloto’ Cash online casino has a significant American player base and that is evident from the focus of the Facebook page.

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