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Online Casino Software Provider Stepping Up

By: Rick Balding, Wednesday October 14th 2009
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Playtech is one online casino software provider that has taken several steps in the last year to increase its potential in the online gaming industry. Regulation of online gaming appears to be imminent in both Europe and the United States. Playtech has ensured that it is in a position to exploit that situation when it arises.

Playtech was founded in 1999 by a group of entrepreneurs. In 2006 it was listed in the AIM market of the London Stock Exchange. However that year Playtech received its worst setback when the UIGEA was passed in the United States and Playtech had to withdraw from the American online casino market. Since then Playtech has fought its way back with a number of well-timed and the lucrative licensing arrangements and is now producing some of the most innovative online casino games.

One of the first agreements was with Paramount Digital Entertainment. This agreement allowed Playtech to develop online slot games based on two of Paramount Pictures most popular film releases. One of these slot games, Gladiator, was released earlier this year. The slot game was path breaking in the sense it featured the images of the actors who played the various roles in the movie. It also featured video clips from the movie. The other major agreement was with Marvel Entertainment Inc. This agreement was for developing online slot games based on superheroes featuring in Marvel movies. Of these, The Incredible Hulk and Iron Man have just been released. Both these online slot games feature exciting bonus rounds and expanding wild symbols.

The improvement in online casino games is not restricted to the slot games alone. The recent pack of games released has scratch cards, roulette and fixed odds games that promise to take online casino gaming to a new level. The scratch cards have exciting themes such as romance and football. The quality of graphics has been much enhanced from earlier scratch cards and the payouts are fantastic. Playtech is also introduced the first ever 3-D fixed odds game called Knockout. So good is the animation and the audio that players can actually feel the thrill of being inside the ring. However, the best of the latest games is the 3-D roulette. Players are transported into a 3-D animated Casino. This game is not only visually superior to its competition but also has innovative game features.

Playtech's closest competitors in the online casino software industry are Microgaming and Cryptologic. In terms of number of online games being offered and addition to the portfolio each year Microgaming is far ahead. It crossed the 400 games mark earlier this year. The quality of Microgaming online casino games both in terms of audiovisual appeal and games features is excellent. However Microgaming is staying away from branded games, even though it was the first online casino software provider to introduce such games with Tomb Raider and Hitman. Cryptologic is less innovative but it has an excellent portfolio of branded games. Most of these are based on Marvel Comics superheroes. Playtech has now directly positioned itself against Cryptologic with its Marvel Movies superheroes. Cryptologic has chosen the route of expansion by licensing its games to operators that are functioning on other platforms and has signed a large number of deals using this business model.

Playtech was always counted in the top three of online casino software providers, but placed at number three. Very clearly Playtech is intending to change this and is fast narrowing the gap between the leaders and itself and would soon even overtake them.

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Comment by: Andy B. On: January 18, 2010
It's really a matter of time before Vegas comes into the picture and we see a whole new industry unfold. I think that there's so much money and potential more importantly in the gaming industry that we'll see some big things come about eventually.
Comment by: scrantonboy On: December 31, 2009
I really like seeing this and it's a good sign that these companies are really in it for the long haul which to be honest is the only way that I think all of us online casino players really want to see and have things!
Comment by: Alison Pravda On: December 09, 2009
Agreed I think that Playtech as a provider of online gaming entertainment has come quite a long way which is obviously nice to see. I hope that they will continue with developing more great slots games as they've released in the last quarter of 2009.
Comment by: Stella W. On: December 07, 2009
I'm unfortunately one of those people out there who cannot play Playtech online casino games for real money and thus I'm limited to playing their casinos for fun play. I've played some of the new games and have been impressed with a few of them but have found quite a few of them also to be cookie cutter type games so I wasn't too impressed with those to be honest. Overall though I think that they're getting much better then where they were before they stopped accepting US players at their casinos.
Comment by: Laura B. On: October 28, 2009
I like the new games that all the software providers have been putting out over the past several months Crypto, MGS and Playtech have all really upped their game and are now all forces to be reckoned with. I think that Microgaming is still my favorite and still remains the leader amongst online casino software providers out there!
Comment by: Hurley Jeminach On: October 24, 2009
I like new the online casino games that these providers have been releasing lately as well. I'm finding that most of them are now releasing games are a more regular pace.
Comment by: Gino On: October 23, 2009
Some of the new concepts that are coming out and the new games that are being released are rather pleasant and fun to play. I think that one of the biggest improvements to the new online casino games being released these days is really in that they are offering much better graphics and sound then before!
Comment by: Playtech Fan On: October 21, 2009
Playtech has been really impressive lately and their newest batch of online casino games are really impressive. I look forward to their future game releases as well.
Comment by: Judith L. On: October 19, 2009
Companies that are coming into the market like Wizard Gaming show a lot of promise too of becoming a leader in the online casino software realm. I hope to see great things from them in the future and for years to come.
Comment by: Frank Pulson On: October 17, 2009
The new Playtech and Microgaming games that they've been releasing for the past few releases of the software have been great on both parts. One really has to give Playtech a lot of respect for really pushing the boundaries of online slots development as they are really producing some amazing slots games now!
Comment by: Hal Mason On: October 17, 2009
Would be great to see Vegas Technologies and RTG stepping it up and developing games that are more in line with that of what Micro and Playtech are currently releasing!

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