Casino News

Online Casino Registration Made Easier

By: Joan Peppin, Tuesday September 15th 2009
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BrightShare manages the affiliate program for the Jackpot Factory group of online casinos. These casinos include popular brands such as All Slots, All Jackpots, All Bingo, Wild Jack, First Web, VIP Lounge and Jackpot Factory. In a press release dated September 14, BrightShare has announced a new and simplified registration process at the online gambling sites it manages.

BrightShare Affiliate Program realizes that players joining new online casinos do not like to fill in long and invasive registration forms. They want to start wagering as soon as possible. A tedious registration process is the best way to drive away traffic. Therefore, not only has BrightShare made the registration process "easier and faster than ever"; it also allows players to complete the registration process while the software downloads. This results in a further saving of time.

Screenshot of New Jackpot Factory Online Casino Registration:

Online Casino Registration Made Easier

The entire registration form appears in one screen with a scroll bar. This offers several advantages. The players can see the entire form before they start filling it up and thus get a fair idea of the time the process should take and the information they have to provide. In the other registration process the form is spread over several pages and the player will not know what is asked for in page 2 unless he has filled and submitted page 1, and so on. Also time is lost while the software saves the information on one page and opens the next, especially if the connection to the Internet happens to be slow. These problems are overcome in the new registration process released by BrightShare for the Jackpot Factory group. Another problem that players sometime face is that they forget to fill a mandatory field and proceed to the next step. They then are given an error message and are returned to the earlier step. In the new process the "Create Account" button at the bottom right hand corner turns bright green when all the mandatory fields are completed. Hence if this button is not green then the players immediately know that they have forgotten to fill some mandatory field.

Players, especially completely newbie players, would first want to register for free play and then convert to real money play. BrightShare recognizes this and offers a "Register Once" process allowing the player to play for free and for real with a single account. Players do not have to open separate accounts as guest players and as real money players and this means that they have to remember details of only one account. Hence there is much less likelihood of confusion of entering wrong passwords and aliases while logging in. A player who is playing for free can switch to real money play any time he wants without having to register again and even without providing any further details.

The BrightShare Affiliate Program has just been awarded the Affiliate Trust Seal by eCOGRA. Learn more about the affiliate seal that Brightshare just received by eCOGRA here.

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Comment by: Blake On: October 12, 2009
That's good to know that they're still improving on areas other then their software to make it easier as such in this case for new players at Microgaming online casinos to get themselves registered in the system.
Comment by: Kevin Jones On: September 24, 2009
I just learned that other Microgaming casinos have already implemented this simpler registration process interface. It's really a much better system. It amazes me how sometimes these small changes can have such impact on the overall expereince of playing at a casino online.
Comment by: Frank Pulson On: September 20, 2009
I love ho they innovate like with stuff as is with this new registration process. I find a lot of this kind of stuff get's tested out though on All Slots Casino. I suppose that their Microgaming's test baby.
Comment by: Leslie R. On: September 16, 2009
I couldn't agree more with you. As an avid player of Microgaming casinos myself I do think and find that the registration process before was pretty cumbersome. I think that their mini-downloader that they use is rather nice so having a good one of these and a smooth and seamless downloading process is definitely key if you ask me!
Comment by: Pauline On: September 16, 2009
I find that these little tweaks that online casino software providers make to their clients software as such as is in this case is well warranted. Anything that makes downloading quicker, signing up easier and the gaming experience better is well justified in my opinion.

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