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New Online Casino for Women Gamblers

By: rkingsley, Thursday October 28th 2010
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A new United Kingdom based online casino has just been launched on October 26, 2010. It has the unusual name of Blush Bomb. And the reason for this is that it seeks to draw its core customer base from women online players. Therefore, alongside the regular online casino games like roulette, slots and bingo Blush Bomb offers the latest celebrity gossip and news. The statement from the online casino says that it will provide a safe, secure and fun community for its players "to have a flutter on casino and bingo games, lust after their favorite luxuries, read articles, gossip and celebrity news and enjoy promotions and competitions from much-loved online and high street brands." Blush Bomb online casino does not exclude men from its target customer base, but because it claims that 46% of online gamblers are women, it wants to offer specifically women friendly activities as well.

Blush Bomb online casino is operated by Plus 5 Gaming Limited under a class 1 license from the Lotteries and Gaming Authority of Malta. Blush Bomb was founded by Justina Cruickshank, who is also known as Queen Bee. She is the one responsible for giving it the look and feel that will draw in the female of the species. Before the launch Blush Bomb conducted a pre-launch campaign via social media channels including Facebook and Twitter that saw it gather over 1,000 followers. Carolyn McLeish, the Social Butterfly, manages the Facebook and Twitter pages. Players can chat with her through those forums till the Gossip and Community sections go live at the Blush Bomb online casino web site. In order to attract new player to sign up, Blush Bomb online casino is offering a bonus of 100% on the first deposit. In keeping with its image of catering to women players, all new real money players will be automatically entered into a special lucky draw competition. The prize is a hamper full of goodies worth over £500 that includes a spa break for two, champagne, beauty products and gift vouchers.

The software is offered in the Flash instant play version and can be accessed on a PC or a MAC. The games work with all major browsers. One can see the familiar WagerWorks games in the games list, though they appear to have been accessed through another software platform. The slots include Elvis A Little More Action, Rainbow Riches Win Big Shindig and Monopoly Here and Now. The WagerWorks MegaJackpots network is also offered. The table games have Double Attack Blackjack and Hot Streak Bonus Roulette. Bingo, instant win and video poker games are also available. Live casino games are expected to be added soon.

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