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New Jersey Casinos Apply For Online Gambling Licenses

By: Joan Peppin, Tuesday July 2nd 2013
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The implementation of intrastate online gambling moved one step ahead in New Jersey. The state regulators had set a deadline of June end for submitting applications for online gambling licenses. All twelve Atlantic City land casinos have filed their applications. The state officials have indicated that complete implementation is possible by the end of November 2013.

As per the requirement of the online gambling regulations potential licensees had also to declare partnerships, particularly with existing online gambling operators. Lisa Spengler, the spokesperson for New Jersey’s Division of Gaming Enforcement released a statement to the press. She said that the Division of Gaming Enforcement would scrutinize the applications that have been filed in time and determine whether they can offer online gambling when the implementation is complete. She also named the Borgata and Caesars Entertainment as the applicants who had confirmed that they would tie up with online gaming providers. Caesars Entertainment operates four land casinos in Atlantic City. It has tied up with the Gibraltar based 888 Holdings. 888 holdings is a popular and leading online gambling operator in Europe with offerings in poker, casino and sports betting. 888 holdings is already working with Caesar’s Entertainment in the latter’s European World Series of Poker web sites. Borgata has entered into an agreement with another European online gambling giant, which is also based in Gibraltar.

Because the New Jersey regulations require that the operators locate their servers within Atlantic City many online gambling companies have been in the forefront to forge partnerships with the city’s casinos. Ultimate Gaming is one such company that has been in the news in this connection. It has entered into an agreement with the operators of the Trump Taj Mahal casino. Ultimate Gaming will provide the technology and also manage the online web sites that will offer poker and casino games to New Jersey residents. It will function under the Ultimate Gaming brand. Station Casinos has a majority stake in this online gaming company.

The CEO of Ultimate Gaming, Tobin Prior, pointed out that the online operator had a similar agreement in the state of Nevada with properties operated by Station Casinos. The online poker offering has already gone live there and the six millionth poker hand would be dealt any time now. Prior emphasized the reciprocity of the arrangement. Ultimate Gaming would use the Taj Mahal data base to target online gambling customers and would use its web site to drive customers to the Taj Mahal casino.
Deutsche Bank gaming analyst Andrew Zarnett said that the target of November 2013 set by the New Jersey regulators was impractical.

According to him the state’s online gambling market would not launch by Thanksgiving. “Unforeseen issues are bound to be unearthed,” he skeptically added.

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