Net Entertainment Gains United Kingdom LicenseBy: Joan Peppin, Saturday April 18th 2015
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Two major sets of events have been happening over the past few years, and they crossed paths in a major way earlier this month. The first story is that of Net Entertainment, a software provider for a number of popular online casinos. They were originally thought of as a small company with a small library of games, but they shifted direction by putting together a hyper-focus on high-quality titles, and this very quickly got the attention of players. As a result, they grew very quickly and are now competing with some of the biggest names in the online gambling world.
The other big story we're talking about is the changes to licensing in the United Kingdom. They have made a lot of changes to how gambling can be advertised and how it's licensed and taxed, and this led to a lot of companies leaving the country or changing up how they do business to accommodate the new changes. This was very difficult for a lot of companies, but it also created a situation where having a license to operate in the United Kingdom started to mean much more, and some people are even holding it on par with having the eCOGRA Safe & Fair Seal, the most critical and most important independent certification an online casino or software company can hold.
Earlier this month, it was announced that Net Entertainment gained a license for operation in the United Kingdom. NetEnt CEO Eriksson said, "This is a milestone for NetEnt and we are very pleased to have been approved for UK licenses by the UK Gambling Commission. Britain is the largest gaming market in Europe and is central for our growth strategy to expand on regulated markets." A major part of his statement is the focus on regulated markets, and this is one of the reasons why their growth has steady and persistent since they aren't getting themselves on the bad side of various governments.
Net Entertainment isn't playing around, and they've used some really atypical strategies to prove a point. Last year for example, they pulled several of their games just because they didn't want to over-populate their casinos with games that had too many jackpots, and they combined these jackpots into a brand new progressive game with multiple jackpots to win. What casino software company have you ever heard to pull games voluntarily for this reason? NetEnt is the only one we know of.
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