Microgaming Online Partnerships Continue To RollBy: Adam Richards, Friday August 26th 2016
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Close on the heels of the Gamevy tie-up, Microgaming has announced two new partnerships. Both are through its Quickfire platform. This platform delivers Microgaming products to other online casinos and games from other software providers to Microgaming licensees.
One of the partners is Pariplay Ltd, a global gaming software company founded in 2010. Pariplay already has an existing relationship with Microgaming. It has integrated Microgaming’s award-winning games collection with its content aggregation platform Fusion. The current agreement will see Pariplay become a development partner with Quickfire, making available a host of its own games. The most popular Pariplay online scratch cards are Atari Star Raiders and Zodiac Fortune. The instant win games such include the recently-released Atari Asteroids. Pariplay branded online slots boast of titles like Atari Black Widow and The Three Stooges. All these and more will be made available to the over 400 online casinos on the Quickfire platform. No date has been mentioned in the release.
Adrian Bailey, General Manager at Pariplay Ltd said that they were excited to see the partnership with Microgaming continue to evolve. He acknowledged that Quickfire would extend the reach of Pariplay products into new global markets. Tom Chamberlain, Head of Quickfire at Microgaming, said that a core strategy for Quickfire was to integrate content from a range of development partners so that its operators get with the very best games. The extension of the agreement with Pariplay was a step in this direction.
The second announcement concerned an agreement between Quickfire and Just For The Win (JFTW). The game development studio will deliver its gaming content on the Quickfire platform. JFTW is a new player on the gaming scene, whose content has not yet been released commercially. However, the JFTW team has more than 40 years of combined experience within the online gaming sector. The content will include fun and immersive casino games, complemented by unique mathematical features, with a focus on high quality player experiences. JFTW content will go live on the Quickfire platform in 2017.
Johan Persson, CEO and co-founder of JFTW, said “We are looking forward to working closely with Microgaming and the Quickfire team over the coming years as we head on an exciting adventure.” JFTW selected Microgaming for its unmatched distribution network and highly knowledgeable team. Tom Chamberlain said that they were eagerly awaiting the JFTW game launches. Microgaming is sure that the games will be of top quality and will add value to the portfolios of the Microgaming operators.
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