Importance Of Reputation For Casinos OnlineBy: Joe Valentino, Tuesday June 4th 2013
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CasinoAdvisor reviews and rates online casinos after thoroughly researching them. The importance of this exercise was acknowledged by Robinson & Associates, which is a service consulting firm to the gambling industry worldwide. As a result of its research the firm reported that good Internet reviews are an important factor for players selecting which online casinos to wager on.
Earlier this week Robinson & Associates released their report titled “5 Tested Reasons Why Reputation is More Valuable Than Marketing”. Chief executive officer Martin R. Baird said that a high percentage of online casino players seriously consider the opinions expressed in Internet reviews. They pay much less attention to the information released by online casinos themselves in their advertisements or other marketing material. Baird pointed out that the management of many online casinos believed that they could generate customers on the strength of their advertisements alone and they have been proved wrong. Even those online casinos that had sensed the truth did not have any idea of the extent of influence of Internet reviews. Baird hopes that this report will alert online casinos to the role of the independent review. The positive comments carry even more weight if they come directly from online casino players themselves as compared to even independent reviewers. Players have greater belief in their ilk. That is the reason CasinoAdvisor encourages actual players to post their reactions to online casinos and their games and bonuses.
Just as positive reviews and comments drive players to online casinos, negative feedback drives them away. This was also explained by Baird. He pointed out that Google is the default tool for searching things on the Internet. Negative comments for an online casino lower its search engine rankings. And the lower a casino is ranked, the more difficult it is to find. Hence it is important for an online casino to be well ranked.
Baird also referred to the practice by some unscrupulous online casinos of paying for positive reviews. The systems used by Google make this practice futile. “Purchasing of several positive reviews is detected by Google’s search bots and disregarded. Google discounts reviews when they arrive in unusually high numbers,” said Baird. For example if an online casino usually gets 1.7 reviews per month and it tries adding three more, the search engines could reject all of the reviews on account of their being too many.
Honest criticisms from players should not be treated negatively by online casinos. Such comments can point to steps that online casinos can take to improve according to Baird. “The failings a reviewer complains about may actually measure a casino’s success, providing it with a marker from which to continue to improve,” Baird explains. From continuous complaints on the same issues, online casinos have an opportunity to understand and rectify problems and put in place improvements.
Baird also explained how social media like Facebook and Twitter are making it easy for players to learn what their friends feel about a particular online casino. Facebook’s Graph Search is a tool that allows users to conduct complex queries related to their Facebook friends. The can zero in on what their friends are saying about a particular casino. The opinions of the people they know have a high credibility. It is becoming increasingly difficult to “manage” reputation now.
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