How Online Casinos Communicate With PlayersBy: Joe Valentino, Monday January 28th 2013
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Online casinos need to communicate with their players on a continuous basis. They need to inform the players of the latest happenings. It may be that a progressive jackpot has breached a significant barrier or that changes have been made in the loyalty points system. This information is usually put up at the online casino website in the appropriate pages, but players do not go through the entire website on a regular basis. Therefore dedicated means of communication, which are known to the player, are essential.
Some online casinos send out e-mail messages. In most cases each player has an inbox within the casino client and messages are sent there. The problem with this is that the player gets the communication only after he logs in at the online casino. Online casinos need to make sure that players are informed even if they do not log in. Therefore many online casinos sent messages to the registered e-mail addresses of the players. Players who are not members of the online casino can also subscribe to this service, giving the online casinos greater reach.
Many online casinos have dedicated spaces at their websites, where all required communication is posted. There are different kinds of formats that online casinos use. One of the popular ones is the newsletter. A newsletter is uploaded at the website at regular intervals, usually weekly, for the players to know when to look for the new communication. The newsletters contain a variety of information that includes new games releases, big winners, progressive jackpot information and special promotions that are not posted on the main pages of the web site. The newsletter allows the online casino to regularly offer new promotions without making alterations to the main website.
Some online casinos do not post the communication at fixed intervals but on as and when required basis. They usually have a News item in the header from which the news page can be accessed. Some online casinos post blogs instead of or along with the news columns. Blogs are more informal and friendly and appear as personal advice rather than official communication. They are especially effective when some recommendation is being made for a particular game or a promotion.
Infographics is the latest format that some online casinos are introducing. Exactly as the name suggests, the information is presented in a graphical manner. The idea is that visuals are not only more appealing but easier to understand. Infographics usually contain information like which game is most popular or has paid out the most. Players from which country have won the most in the previous period.
Over the last two years almost every online casino has created a presence on social networking sites. The most common ones are Facebook and Twitter. Updates on Twitter are directly received by the players on their cell phones and therefore it is a very convenient mode of communication.The disadvantage is that the messages have to be very brief. Usually they inform the player that new information is available at the online casino website. Facebook is more useful. Most players are on Facebook regularly throughout the day. It is convenient for them to receive messages on Facebook and also check out the Facebook page of the online casino. The Facebook page would contain the same kind of information that is given in the newsletter. The big advantage is that players can respond by posting comments and messages. This increases the interaction between players and creates a healthy community.
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