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eCOGRA Accredits Roxy Affiliates

By: Joan Peppin, Wednesday February 25th 2009
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In a press release from its Headquarters in London eCOGRA stated having given its "Affiliate Trust Seal" to Roxy Affiliates. The Affiliate Trust Seal is a confirmation that the affiliate meets the standards developed by eCOGRA for the affiliate sector. Roxy Affiliates is the second affiliate to be awarded this seal. Earlier Fortune Affiliates was awarded this seal in August 2008.

Roxy Affiliates services the premier online casino, Roxy Palace. Roxy Palace is highly recommended by CasinoAdvisor. The second brand of the group is Casino Splendido. Both online casinos are powered by Microgaming and licensed in Malta. Both carry eCOGRA's "Safe & Fair" seal. Now their affiliate program has also been approved by eCOGRA. There are four key conditions that the affiliate must fulfill in order to get this seal. Affiliate revenue should be accurately calculated and payments made promptly and correctly. Preventive and detective controls should have been put in place. Affiliate liabilities should be covered by liquid funds. Best management practices embodying fairness and efficiency should be incorporated.

Roxy Affiliates was launched over seven years ago. It has a strong focus on the European markets, offering its services in eleven European languages. It is an active member of the Gambling Webmaster Portal Association. Roxy Affiliates offers several advantages to its members, which include lifetime earnings on referred players, no carryover of negative earnings, detailed and transparent financial reporting and prompt payouts via a wide selection of options.

Sophie Guedon, Affiliate Program Manager, said that she was pleased that Roxy Affiliates had met the high standards imposed by eCOGRA. She added that seal affirmed their commitment to operational efficiency and integrity and also reinforced the leading market position they enjoy. The fact that they are being externally audited by an institution like eCOGRA will boost the revenue opportunities in the future.

eCOGRA's monitoring program for affiliates is one of the best. Two advantages are apparent. The requirements have been structured and formalized so that both the audit team and the affiliate's management are looking at the same issues. The audit has an on-site focus. Andrew Beveridge, the Chief Executive Officer of eCOGRA, explained, "The eCOGRA Affiliate Trust initiative is more about actually going and visiting the management and operations of affiliate programs, gaining direct access to check relevant player and affiliate data to ensure that affiliate members are being treated fairly." He added that eCOGRA's seal of approval for affiliates has raised considerable interest in the market and they are currently auditing a number of affiliate programs.

eCOGRA's seal of approval for affiliates has also gained value because of the Casino Affiliates Program scandal which rocked the online casino industry. It was alleged that the affiliate program watchdog had a stake in a rogue online casino and was not acting against it. This led to a brawl in a conference in London and tainted affiliate programs. If more eCOGRA seals are awarded it will send a signal that all is well in the affiliates world.

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Comment by: Gino On: February 25, 2009
I never would have thought that online casino affiliate programs would need accrediting. I guess this issue stems from the fact that many casino affiliate complain about casino affiliate programs defrauding them and issues around trust surrounding them... Anyways hopefully this will instill further confidence in affiliate programs.

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