Cryptologic Signs Up With Two Online Operators

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Cryptologic, which now calls itself an Amaya Gaming Group company, has announced agreements with Ladbrokes and Everest Gaming. Ian Price, Vice President Operations at Cryptologic, said that these agreements further cement the excellent relationships enjoyed with these two leading online gaming operators. He added that the agreements demonstrate the popularity of Cryptologic games with their customers, the quality of the gaming content and the value they add to their licensees.

Cryptologic has extended its long-term relationship with Ladbrokes with a new multi-year deal to license a suite of its most popular branded casino games. Two of the games have been licensed to Ladbrokes under the earlier agreement and at least ten more are being added now. Four of the new games are already live and running on the Games portal of Ladbrokes. The games include Batman, Cubis and Bejeweled. The remaining six games will be launched over the next few months. Richard Poole, Head of Casino & Games at Ladbrokes eGaming, expressed delight at extending the agreement with Cryptologic. He said, “At Ladbrokes, we pride ourselves on delivering cutting edge games to our customers and Cryptologic’s renowned and popular games help us do that.” Poole looked forward to building on this strong relationship in the future. Ladbrokes employs over 16,000 people with over 14,000 in Britain alone. It is one of the oldest retail betting operators and today also offers thousands of betting markets on a daily basis via the Internet. The online casino portals are also very popular. Ladbrokes boasts of nearly 800,000 active online clients.

Everest Gaming is a subsidiary of the BetClic Everest Group. Cryptologic has been working with this group since 2009. Under the terms of the new agreement Everest will launch at least eight of Cryptologic’s award winning casino slot games. The first game went live in May and the remaining titles will be added during this year. Everest Gaming operates a number of brands and the new games will launch on all brands simultaneously. The flagship brands are Everest Casino, Imperial Casino and Casino Elegance. Explaining the reason for tying up with Cryptologic, Etienne Leroy the Director of Casino at Everest, said that the group prided itself on the variety of games offered to their customers. This variety would be further enhanced by the release of the additional Cryptologic games on all seven online casinos. He added, “By delivering value and entertainment for our online customers, it is no surprise these games have proven popular on our sites thus far.” He too looked forward to building on the relationship with Cryptologic in the future.

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