Cryptologic Games Again at William HillBy: Shirley Spicer, Monday March 22nd 2010
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Till October 2008 Cryptologic was the online gaming software provider to William Hill Casino. Players at William Hill were enjoying the fantastic Cryptologic online casino games, in particular the Marvel Comics branded slot games. However, then William Hill entered into a strategic partnership with Playtech, and as a result William Hill online casino switched over to software from Playtech. Therefore the players at William Hill were bereft of the popular Cryptologic online slots.
In a press release from its headquarters in Dublin, Cryptologic has announced that it is renewing its long-standing relationship with William Hill. This time it is not powering William Hill online casino, but offering ten of its most popular branded casino games to William Hill to a multi year licensing agreement. Nine of the games have already gone live at William Hill. The games are not available at William Hill online casino but at the Games portal of William Hill. However this should not matter to players at William Hill because they can access any of the online gaming portals through a single account. The branded slots offered to William Hill are from the Marvel Comics series and the Casual Games series. The Marvel Comics slots include Fantastic Four, Spiderman and Street Fighter II. The Casual Games slots include Bejeweled and Cubis. In addition there is the award-winning slot game King Kong and Cryptologic's flagship progressive jackpot online slot Millionaires Club. The last of the slot games under this licensing agreement will go live in a few weeks time.
The Games portal at William Hill runs on the Orbis Technology software platform. Cryptologic has a separate agreement with Orbis and licenses its games to several other clients of Orbis. In all these cases Cryptologic receives a recurring revenues based on wagers placed by customers of the various online gaming operators. The same model will apply with William Hill.
Brian Hadfield, President and CEO of Cryptologic, said, "This deal reaffirms our excellent relationship with William Hill, one of the most respected names in the gaming industry. The rapid roll out of our branded games by William Hill demonstrates the popularity of our games with their customers and the value we bring to our licensees." Colin Cole-Johnson, Gaming Director of William Hill Online was equally enthusiastic about the deal. He said, "Cryptologic's compelling and innovative games are one of the major reasons we have worked together for over a decade. Their branded slot games are a must-have for attracting and retaining players and providing a highly entertaining environment for our customers. We look forward to continuing our work with Cryptologic."
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