AffClub Affiliate Program Awarded eCOGRA Seal

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The Party Gaming Group was recently awarded their second eCOGRA affiliate seal of approval after the AffClub passed their eCOGRA inspection.

PartyPartners.com was awarded an eCOGRA seal in January this year, making the AffClub the second Party Gaming affiliate marketing administration program to be awarded the coveted seal. Both affiliate programs of the Party Gaming group successfully passed the on-site inspections and monitoring requirements set by eCOGRA.

Party Gaming PLC is a subsidiary of iGlobal Media Entertainment Limited, which operates the websites that were purchased in 2007 from IOG Casinos and the Tradal Group. The AffClub handles the affiliate marketing relationships and administration for the groups. The AffClub business portfolio includes nine tier-one online casino brands and one online poker room.

eCOGRA Compliance Manager, Sean Roberts conducted the inspection and assessment of the AffClub's operations. He reported: "In keeping with the various other Party Gaming operations that eCOGRA reviews, AffClub operates in a highly professional manner and its focus on meeting the needs of affiliates within given control frameworks provides for a reliable and effective platform for affiliates and regulators alike."

The AffClub successfully met the eCOGRA affiliate program standards and the eCOGRA Affiliate Trust Seal was approved by the standards body. The AffClub is now entitled to display the seal on their website.

According to Andrew Beveridge, the chief executive of eCOGRA, in order to be accredited by eCOGRA, applicant programs for the seal must indicate that affiliate revenue is fairly and precisely determined, that all payments are made in a timely manner and that there are appropriate controls so that players and affiliates can be accurately linked to each other.

Being able to display the eCOGRA Affiliate Trust Seal indicates that the AffClub complies with best practice operational standards of fairness and efficiency in all of its dealings with its affiliate marketers. It also certifies that the AffClub is independently reviewed on a frequent basis.

Beveridge praised the operation of the AffClub and stated that "achieving accreditation such as AffClub has done requires high levels of commitment and sound administrative and business systems."

eCOGRA (eCommerce and Online Gaming Regulation and Assurance) is an independent non-profit organization that sets standards for the online gambling industry. It focuses on fair and responsible gaming and it provides an international framework for player protection requirements and best operational standards. Being able to display the eCOGRA seal of approval is quite an achievement.

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