Some Proposals for Branded SlotsBy: Joan Peppin, Friday January 7th 2011
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Over the last two years branded slots have become entrenched in online casinos as a genre. The slots developer would have to pay a fee to use the brand but these slot games draw so much more traffic that the fees are easily recovered. It would be interesting to speculate on what possible brands slots developers can use in the future. The question that needs to be answered first is what are the qualities needed in a brand that would make it suitable for a slot game. The brand has to be powerful with high recall value across the globe. Also the brand should be such that it could be used in the contemporary features of slot games, like animations and bonus games.
Going by the success of The Lord of the Rings, Harry Potter would make a perfect branded slot game. The books were a sell out and so were the movies based on the books. The Harry Potter brand has been estimated at $15 billion and that speaks for the power of the brand. Rowling has taken great care to inject an international flavor into the books by having students from different countries of the world study at the school. And this will go a long way in creating a global brand for the slot game. There is no shortage of content for the symbols on the reels. The characters, the magical creatures and the places can be used. There are several slot games based on witches and wizards and are popular because of special effects in animations. Harry Potter will provide much more of this. The Harry Potter series has seven books and this could translate into a seven level bonus game.
Say "football club" and Manchester United is the first name that comes to mind. Online casino players have an affinity with football. The number of football themed slot games and promotions during major sporting events provides evidence for this. Hence the time is ripe for a Manchester United branded slot game. Manchester United is not only one of the most successful clubs in the history of football, but also one of the wealthiest. It has become a trend in online slot games to have the wild symbol as a logo of the theme and the Manchester United logo would be perfect. Other symbols could be drawn from past and present players, the jersey colors and other memorabilia collected over time. A pride of place could be given to Alex Fergusson, who is managing Manchester United since 1986. And it would not be at all difficult to create football based bonus games.
Caesars Entertainment, formerly Harrah's, is the biggest land casino brand in the world. It owns the maximum casinos, which are located in the hottest gambling spots; the World Series of Poker tournaments and operates its own online casino. Even if it would not want to have a branded slot available to all online casino players, it could arrange for a custom made slot game offered only at its own online casino. Exotic facades of its casinos cum resorts would make excellent symbols. Casino games offered there like roulette, blackjack and craps could also be depicted as symbols and would be ideal for animation. The famed bracelet that the WSOP event winners get could be a special symbol. If Caesars could convince a few of the top poker professionals like Phil Hellmuth and Doyle Brunson to allow their likeness to be used that would be the icing on the cake.
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