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Playtech Powered RAY Casino Goes Live

By: Shirley Spicer, Wednesday December 1st 2010
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All Star Slots oRAY is Finland's state owned gambling operator. In keeping with the trend in Europe of state owned operators entering the online gambling arena, RAY tied up with software developer Playtech. The contract was awarded to Playtech in May 2010 mainly because of Playtech's expertise of working with government agencies. In about six months the online casino and poker room has gone live at Ray.fi.

Kari Hyttinen, Head of RAY Internet gaming operations, explained how a close collaboration with Playtech was required to meet the twin objectives of the venture. The first objective was to "develop the very best online gaming environment for Finnish players". The second objective was to meet the stringent requirements of responsible gaming under the new regulatory environment. Hyttinen said, "Playtech has delivered innovative solutions to achieve these and we can now offer our players market-leading content in a controlled environment that is fully consistent with our core values and controls." Mor Weizer, Chief Executive of Playtech, lauded RAY for consistently being at the forefront of best practices in responsible gaming and setting the highest standards for state owned and private operators. He added, "We have developed innovative solutions to what were complex requirements and are delighted to deliver a complete solution for RAY and industry-leading content for their Finnish players." Responsible gaming features at Ray.fi include age and online identity verification from the Finnish Population Register and adhering to other limits set by the Finnish regulator. In addition, players can set their own gaming limits. The innovative feature is a unique tool called 'Playscan' that will assist players in analyzing and monitoring their personal gaming activity.

The objective of providing an excellent online gaming environment is being met through over 150 games that include both slots and traditional casino table games. Most of the games are from the portfolio of Playtech. Apart from its regular online slots Playtech has included its range of branded slots as well. The Marvel Movies super hero slot games feature Iron Man and X-Men. The MGM branded slots include the popular title Pink Panther. The progressive jackpot online slot games like Beach Life and Gold Rally are also available. Ray.fi is for Finnish players and the local online games are listed under Ray Classics. These include JokeriPokeri and Tuplapotti. Ray.fi also offers online poker. Seven different formats are available with the ability to share tournaments between the online environment and RAY's land casino locations, such as Grand Casino Helsinki.

Playtech has ensured that Ray.fi is user friendly. The web site is available in Swedish and English as well as the native Finnish. Customer support is available via e-mail, telephone and live help. A comprehensive casino vocabulary has been provided to help new players.

nline casino is a leading brand of the Club World Group. It is powered by software from Realtime Gaming and is licensed in the gambling jurisdiction of Curacao.

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