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New Mobile Phone Betting Partnership in Italy

By: Adam Baker, Wednesday November 26th 2008
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Atlantisbet, the Italian sports betting operator, has joined together with the Swedish mobile phone game developer, Mobenga. They have joined together in order to form an exclusive partnership with 3. 3 is a large, well known, Italian mobile phone operator which services 14 million customers in Italy. This exclusive partnership has been formed with the express purpose to offer the Italian public sports betting via mobile phones, which will be made available directly to 3's 14 million strong customer base.

According to the agreement reached, Atlantisbet has the right to use 3's portal to promote its mobile betting services. Atlantisbet will offer betting and sports content to 3's customers. Atlantisbet will also be dealing with account management, which, amongst other services includes registration, deposits and withdrawals.

Christian Rajter, Mobenga's Chief Executive Officer, has expressed that he feels that it is a "positive experience integrating and working with 3". Many new and exciting functions have been created for Atlantisbet by Mobenga. One of these new functions is that all Italian 3 subscribers will be able to surf the internet for free when accessing the internet when they do so via the new application. is associated with Atlantis World Giocolegale Ltd and works with many leading companies. It was founded in 2006. Atlantisbet is a large betting operator in Europe which is located in Italy.

Mobenga, a private Swedish company, was nominated as a finalist for "Mobile operator of the year" in the eGaming Awards 08. Mobenga partners with other companies in order to integrate functions such as "Sports Book" and "Live Betting" with their platforms, which in turn helps to boost mobile betting businesses. Apart from their advanced technology and their focus on attractive content, they offer services which provide live updates for their customers.

3 Mobile - a large mobile phone operator which operates in many countries around the world, including Italy, which has a very large customer base.

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