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More Branded Casino Slots From Cryptologic

By: Rick Balding, Wednesday February 18th 2009
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Cryptologic has already established itself as the leader in the branded slots genre with its highly popular Marvel Slots. Now before the competition can catch up Cryptologic is all set to widen the gap with another prize deal. This exclusive multi-year licensing agreement has been signed with Warner Bros Digital Distribution and DC Comics. Their superheroes have even greater brand equity than the Marvel Comics superheroes like Spiderman and The Incredible Hulk. The first of these branded slots will hit Cryptologic online casinos in the fourth quarter of 2009. The arrival of Superman, Batman, Wonder Woman, Green Lantern, and the Flash will be the most looked forward event of the year; at least as far as the online gaming industry is concerned.

It is not known yet how much Cryptologic will have to fork out for the exclusive rights to DC superheroes. But whatever the amount Cryptologic will recover it easily because of the revenue boost that these branded slots will provide. Superman, Batman and company are not only restricted to print comic books. They propel billion dollar Hollywood productions, serialized television shows and Broadway musicals. Their appearance on Cryptologic slot machines will beyond doubt generate significant licensing revenues. Brian Hadfield, Cryptologic's President and Chief Executive Officer acknowledged as much. He said, "It's all about doing what we do best: branded games are the fastest-growing part of our business, and we expect these and other games will help drive Cryptologic's revenue growth for years to come."

There was more cheer for Cryptologic players in this news release from Dublin and Toronto. Cryptologic was awarded the Top Casino Software Award for 2008 by the readers of Gambling Online Magazine. This award has gone to Cryptologic for the fourth year in row. A major contribution to the popularity of Cryptologic in 2008 came from the existing branded slots. Now Cryptologic is promising to pay its players back by bringing in more super hero branded slots. The Gambling Online Magazine awards are considered by many to be the most prestigious in the industry because they are conferred by the players. So Cryptologic is justifiably proud of winning this award. But there are many others that the software developer has won for 2008. It won the Best Software Award from Casinomeister. And it won two awards for an online slot released last year. Surprisingly this was not a Marvel branded slot but King Kong. The awards for the best new online slot were received from AllonlineSlots.com and Oggs.com.

Come October slots player at Cryptologic online casinos may be playing with Batman as the wild symbol, Robin as the scatter symbol and the Batmobile triggering bonus games in which villains like The Joker and The Penguin get annihilated.

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