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Microgaming Recommended Online Casino Games

By: Joan Peppin, Saturday April 23rd 2011
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Whenever a player exits from an online casino game, it a common practice with most software providers to recommend 'similar' games to the player. The idea is to tempt the player to stay in the casino. However the choice put forward is largely random and in practice does not work. Now the leading software provider Microgaming is trying to change that and provide a selection that will really entice the player.

The first time a player exits a game at any Microgaming powered online casino he has the option of going through a fairly comprehensive questionnaire, and it is an option that should be exercised. The questionnaire can be accessed through the "Help us improve your recommendations link". There are two broad sections to the questionnaire. The first records the general interests of the player and the second records the game preferences.

After recording the gender and age, the first section asks the players to tick the activities he enjoys. These include shopping, sport, computers, movies, magazines, traveling and many more. Then for each of the activities ticked, the player is asked to narrow down preferences. For example if the player has selected 'movies' as an option then he is asked to tick the movie genre that he enjoys, such as action, crime, comedy, epic and western. How this information will be used in recommending games is not clear. Online slot games are intensely thematic and this information could be used in selecting appropriately themed slot games to recommend.

The usefulness of the second section can be understood more directly. The section begins with the player having to tick the categories of online casino games he enjoys, such as slots, blackjack, roulette and video poker. For each games category the player is asked to tick the sub classifications that he prefers. For online slots the choices are progressive jackpots, three reel slots, five reel slots, multi payline slots and more. For blackjack some of the options are multiple deck games, multi hand games, side bets games and hi lo games.

This section also contains some questions on general online gaming behavior. These questions look at when the player will play games he has not played before, what type of payouts he expects, whether he prefers playing multiple games at the same time and how much time he spends on online gaming.

Whereas answering the questionnaire is a one time task, players are asked to rate every game they exit. The choices are from one-star to five-stars. One star implies that the game is not for the player, two stars implies that the player does not like the game, three stars implies that the game is okay, four stars implies that the player likes the game and five stars implies that the player loves the game.

Based on the player's profile as ascertained through the questionnaire and the games that he has played and rated the Microgaming software will make some recommendations. One set of recommendations selects suitable games from those that have been rated highly that day. Another set of recommendations selects suitable games from those that the player has not played. And the final set of recommendations is based entirely on the player's profile. The more the player wagers at the same Microgaming online casinos and the more games he rates, the more suitable will be the games recommended by the Microgaming software.

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