InterCasino Hires Top Marketing Agencies

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InterCasino has a lot going for it. It was the first commercial online casino, launched in 1996. It is powered by Cryptologic, which is one of the leading online gaming software providers famous for its Marvel Comics branded slot games. It was voted the best online casino by Gambling Online magazine continuously for five years from 2003 to 2007. It regularly offers amazing promotions with plenty of excitement and huge payouts. Yet it is not drawing as much traffic as it should. The online casino industry will get more competitive in the coming period. Therefore InterCasino has resorted to some drastic means to improve the flow of traffic to its website.

A report dated July 20 in Marketing Magazine states that InterCasino has engaged the services of four of the best marketing and advertising agencies operating from London. The selected agencies are Isobel, Michael Peters & Partners, WDMP and WebCertain. The objective of this exercise is to boost player retention. For this purpose the agencies will work together and develop a plan for marketing the online gambling activities of InterCasino. InterCasino's Vice President for global marketing, Alexandra Gal, confirmed this and added, "The agencies will capitalize on InterCasino's understanding of the gaming experience to build greater levels of customer loyalty and interaction with the brand."

The appointment of the marketing and advertising agencies is the culmination of an exercise that was commenced in March 2009. Marketing Magazine had then revealed that InterCasino had admitted that it was falling behind when compared with the giants in the online gaming industry such as 888.com and Party Gaming. The online casino had then given an assignment to the Agency Selection, Pitching and Relationship Appraisal Group to find an agency that could help in not only driving more traffic to its site but also in retaining those players who showed an initial interest. The mechanisms that InterCasino had in mind were tailored campaigns and promotions, online and offline public relations activity, social marketing, viral and SEO activity.

However, in order to make headway into this initiative InterCasino would have to first get its financial situation in order. It has been reported that both InterCasino and its online gaming software provider, Cryptologic, have been forced to cut budgets because of uncertain revenue streams. It now seems that InterCasino has put all the components in order and is set to claim what it considers is its rightful place in the online gaming industry.

Incidentally its current promotion, "The Sound of Money" is a multi-event promotion that provides a number of bonuses and tournaments in a very exciting format. With the inputs from the newly appointed agencies the promotions at InterCasino will hopefully reach an even higher plane.

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