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IGT Signs Major Deals

By: Adam Baker, Thursday June 23rd 2011
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International Game Technology (IGT) is a leading manufacturer of land based slot machines. It provides online and mobile gaming solutions for regulated markets through its Interactive division, formed by the merger of its online division WagerWorks and Million-2-1. IGT has just signed two major deals that will extend its reach in the European online gambling market.

The latest agreement is to supply mobile games to the leading Irish betting company Paddy Power. Paddy Power has a thriving mobile sports book and has now decided to supply casino games to its mobile customers. Paddy Power has selected to partner with IGT for this venture. The first batch of casino games offered to Paddy Power will include six top WagerWorks titles, such as Rainbow Riches Pots of Gold, Jacks or Better video poker, 20+ Blackjack, Wipeout, Cleopatra and Monopoly Multiplier.

Gideon Bierer, IGT executive vice president of Interactive, said that the addition of these titles will help Paddy Power fully maximize its burgeoning mobile platform. Mike Phelan, business development manager, of Paddy Power Games, said that an increasing proportion of their customers were transacting via mobile games. Therefore it became essential to enhance their mobile offering through the best WagerWorks titles. He added that Paddy Power will continue to build on this trend and keep up with increasingly sophisticated consumer demands.

Earlier this month IGT had signed an agreement with Play Games Online Ltd to supply its premium game content to, which is a leading casino and entertainment website offering the best in free play and cash play games to the Spanish market. Top WagerWorks titles will be offered through its remote game server system. This system has been seamlessly integrated into Play Games Online's existing online gaming platform supplied by RVGTech. has initially launched 12 WagerWorks video slots and 6 table games. The WagerWorks remote gaming server system enables an online casino operator to optimize its game mix by selectively adding appropriate WagerWorks titles to its current online gaming platform without investing in a new casino system.

Gideon Bierer said, "This partnership presents a number of exciting opportunities for IGT. I am certain that and its players will see the instant benefits of IGT's great games and we are delighted to extend our position in the Spanish-speaking market." Karl Diacono, executive director of Play Games Online Ltd responded by stating that this was a very important agreement for them. Utilizing WagerWorks leading online casino content will noticeably improve the level of player experience on and help them to grow their market share. It is significant that this move comes just ahead of the regulation of the Spanish online gambling market.

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