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Hollywood Comes to PartyCasino

By: R Kingsley, Friday July 25th 2008
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PartyGaming is the software provider for and owner of the Party brand of online casinos. It is infusing one of the casinos, PartyCasino, with Hollywood themes. With this objective in mind it has entered into an exclusive four-year licensing deal with StudioCanal for the creation of online slot games based on the Hollywood super hit movies The Terminator and Rambo. StudioCanal, owned by the Canal+ Group, has the licensing rights to both movies. The first of the two online slot games will be launched soon.

The addition of these two movies would enhance the Hollywood flavor already prevalent at PartyCasino. The online slot games based on Mission: Impossible and Saturday Night Fever are already doing extremely well at PartyCasino. Mission: Impossible is a five-reel, twenty-paylines online slot game that features the popular Impossible Mission Force symbol as a wild symbol and gives the players high-octane thrills experienced in the movie. Saturday Night Fever is a five-reel, twenty-paylines online slot game that features the Saturday Night Fever symbol as a wild symbol and takes player to jive on the dance floor. Both games have amazing graphics and bonus rounds based on each movie's signature scenes, with progressively bigger prizes on offer. PartyGaming is also in the process of adding online slots games based on the Hollywood blockbusters The Godfather and Top Gun.

Speaking about this strategy of focusing on Hollywood Jim Ryan, Chief Executive Officer for PartyGaming said, "Creating unique and exclusive themed content is a key element of our strategy because the power of popular international brands and their ability to add substantial value to our game portfolio is clear. We plan to license more brands over the coming months to improve further the quality and range of our games and keep ahead of our competitors. Terminator and Rambo will be an exciting addition to our expanding suite of games, providing's customers with more great fun and entertainment."

As a build up to the launch PartyCasino has introduced a new Hollywood based promotion effective between July 24 and August 14. The promotion is appropriately named Live Like A Star. It offers players a chance to win their way to Hollywood and to experience the lavish lifestyles of the rich and famous. As an added attraction the promotion offers more than $1,300 in prizes as spending money in Hollywood. For every 25 PartyPoints accumulated at PartyCasino the player will get an entry into the Live Like A Star prize drawing. The prize package includes upper-class flights, six nights' accommodation in five star hotels, VIP service and activities, guided trips to Hollywood glamor spots, limousine transfers and $3,000 spending money.

PartyGaming is one of the leading online gaming software providers that was founded in 1997. PartyGaming casinos are regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission.

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