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Good News for UK Online Gaming Industry

By: Ryan Alders, Thursday September 18th 2008
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Industry sources predict a high growth in the online gaming industry in the United Kingdom. Two reasons have been cited to back this prediction. The first is favorable legislation and the second is the almost universal availability of high-speed broadband connectivity to the Internet.

Online Gaming 4U is an independent web site that provides a one stop information on the United kingdom online gaming industry, including gambling guide to online casino games and reviews of the best online casinos. Dave England, a spokesperson for OnlineGaming4U, opines that the relaxed advertising laws in particular will be a big boon to the online gaming industry because online casinos will now be better equipped to promote themselves. The Gambling Act 2005 changed the outlook of gambling in the United Kingdom. This act allowed casinos to advertise, subject to certain guidelines. England said, "Online casinos based in the UK are performing well, and the competition between them is hotting up, resulting in better offers and sign-up bonuses for customers." He added, "The only difficulty now for consumers lies in choosing the best online casinos, and finding the best welcome bonuses available."

Several online gambling establishments have already started taking advantage of the permission to advertise. It is true that some like Wink Bingo have incurred the wrath of advertising regulators, but such infractions are the exception and can occur in any industry. Now William Hill is set to join the advertising bandwagon. William Hill has long been the leader in the land betting circles but of late has seen its online gambling business gallop. Its online products include sports betting, poker, bingo and casino games. In particular the online casino of William Hill has been in the news because of regular hitting of progressive jackpots. William Hill has already been pushing its online products but now it intends to race full speed ahead. They have hired BJL, the high profile advertising agency, to launch an innovative television advertising campaign. BJL has worked for brands like Kellogg's, PlayStation and Nissan. The timing of this campaign appears to be perfect. The fall season is the best for both online and land gambling. The sports season begins in fall and sports betting is at its peak. Most online casinos model promotions based on major sporting events.

The situation in the United Kingdom contrasts with that in the United States. The UIGEA 2006 has all but rung the death knell of the online gaming industry there. Though there are pockets of resistance, especially from the online poker industry, generally the prediction is bleak. The Republicans have endorsed their conservative stand against online gambling. The government is not willing to discuss issues with online gambling regulators from other countries. But in mainland Europe and in Asia online gambling is booming.

Click here - For a listing of UK online casinos you can play at for real money.

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