Golden Palace Casino Receives A MakeoverBy: Fabian Rictor, Tuesday March 24th 2009
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Golden Palace online casino has been around since 1997. It is one of the oldest online casinos in the industry. However longevity is no longer sufficient to draw in the traffic. Golden Palace has also pulled some crazy marketing stunts in the past. They have purchased items like the Virgin Mary Grilled Cheese Sandwich, Britney Spears' Pregnancy Test, Pope Benedict XVI Mobile and William Shatner's Kidney Stone amid much fanfare. To be fair to them they have also raised over a million dollars for charities. But again, while these are good conversation pieces, they do not draw traffic. Therefore Golden Palace online casino has given its web site a makeover to give it a sleek and more effective look that is in keeping with current trend.
Golden Palace has retained its logo, perhaps because that has become synonymous with the online casino's identity. But now the information is enclosed in boxes sharply outlined in yellow so as to draw attention to them. The text has become sharper and is easier to read. The graphics too have become sharper and are more pleasing to the eye. There is also better use of images, icons and of animation. The slide show, which is the center piece of the lobby, highlights the features of the online casino. It is March Madness and the height of the basketball season so the placement of the Dennis Rodman Slots in the slide show will attract players. This online slot game was released by Playtech in 2006 and is dedicated to former NBA bad boy Dennis Rodman. Rodman is directly connected with Golden Palace online casino as well because he has participated in their advertising campaigns such as the Running of the Bulls to help raise money for Multiple Sclerosis medical research. Other items in the slide show are some of the other games, the Pope Mobile and the Queen and the Prince of Wales wearing the Golden Palace banner. Even in the new look, Golden Palace has not lost its penchant for news. There is a special news section that can be accessed directly from the lobby.
Along with a makeover there is a new welcome bonus. This offers up to £/$/€ 5,150 spread over the first 11 deposits. The first installment offers a bonus of 100% of the deposit subject to a limit of 100 credits. The second offers a bonus of 100% of the deposit subject to a limit of 200 credits. Similarly other installments offer different percentages of the deposit with different limits. The famous Crown Jewels VIP Rewards Program has a new and improved version as well.
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