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Facelift at Ladbrokes Bingo

By: Adam Baker, Tuesday September 2nd 2008
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Ladbrokes Bingo has got a new look, new features and a new advertising campaign.

Set in a bright blue background and splashed with red and green the new modernist lobby of Ladbrokes Bingo evokes the feeling of fun associated with bingo games. The online bingo room has got new features to match its new look. Two new bingo rooms have been introduced. For those who like the excitement of fast paced games there is the classical 90 ball bingo room with a new game starting every three minutes. And those who are tired of the routine games can try the new joker jackpot room. This online bingo game provides two different chances of winning with pattern bingo. Also new at Ladbrokes Bingo are two exciting progressive jackpot mini games, Lucky Ladies 88 and Tarot Fortune. The starting prize for these games is a whopping £10,000. Lucky Ladies 88 is a 5 reel 9 payline online slot game with a progressive jackpot. It has a bingo based bonus feature game that gets triggered by the special "bingo ball spinner" on a winning payline. Tarot Fortune is a 5 reel 15 payline online slot game with a progressive jackpot. In this slot the bonus feature game is triggered by the wheel symbol on a winning payline, where a spinning wheel awards bonus prizes. The Bingolinx fantastic games offer even greater prizes than the slots. These games are played daily at 6.00 p.m. and 10.30 p.m. and begin with an animation that itself is worth the watching.

With such fantastic offerings it is no wonder that Ladbrokes Bingo is going for a £3 million advertising campaign for U.K. television. The campaign has been designed by M&C Saatchi, directed by Ben Quinn and will start airing from late September. The advertising shoot will feature giant bingo balls rolling down past the famous Liverpool landmarks such as the Liver Building, the Steble Fountain, St George's Hall and Museum Steps and the terraced streets of Badminton Avenue and Lark Lane. The giant bingo balls are internally man-powered, 13 ft transparent spheres used in the high-energy sport of "zorbing". The advertisement will have 180 extras and will include bingo slang such as two fat ladies, two little ducks and a real life legs eleven. Ladbrokes Bingo marketing manager Charles Goodenough said, "...we are delighted to be bringing bingo on such a big scale to the streets of Liverpool. We wanted to represent the fun, exciting nature of the game and we're sure the giant bingo balls will make an impact on both Merseyside and across the country."

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