Exclusive Online Casino BonusesBy: Joan Peppin, Thursday March 11th 2010
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Online casinos offer bonuses to attract new players or to inculcate loyalty in existing players. These bonuses are usually offered through the promotions page of the online casino. However, from time to time online casinos do feel the need to spike up the traffic and for this they are willing to offer a temporary incentive by means of a hike in the bonus. They cannot provide this through the main promotions page. Because removing the incentive and reducing the bonus at a later date will result in bad publicity.
One way of providing this limited time exclusive bonus is by sending e-mails to the players registered at the online casino. However this has very limited reach and more important the real target is the set of players who are not registered with the casino. Therefore online casinos use third parties to make these exclusive bonus offers. The third parties are online casino directories or online web sites that offer news, reviews, articles and other information about online casino wagering. A prime example of such a website is CasinoAdvisor.
The exclusive limited time bonuses work in the following manner. An advertisement or a write up is placed at an appropriate location at the third party website. At CasinoAdvisor this is the featured promotions page. The details of the exclusive bonus are mentioned there. Often the write up contains a bonus code that the players will have to enter at the online casino website while redeeming the exclusive bonus. Players will be entitled to the enhanced exclusive bonus only if they enter the bonus code, otherwise they will be given the regular bonus displayed on the promotions page of the online casino. In some cases a direct link to the online casino cashier is provided from the advertisement at the third party website.
The offer of the exclusive bonus is for a limited time period only. The online casino is interested in making the additional financial commitment only for a short period of time and not on a permanent basis. From their experience they are able to estimate the relationship between the additional bonus and the expected additional traffic. This time period is mentioned in the offer and players who are availing of the exclusive bonus should first check whether the offer has not expired. Once the offer expires then the bonus code will become inactive. Also the direct link to the casino website, if it was provided, is usually disabled after the offer has expired.
Casino information websites like CasinoAdvisor are chosen because of their potential to direct traffic to the online casinos. Because of the vast content that CasinoAdvisor offers it is more easily located by the search engines than the online casinos directly. This is because new online players use general terms like "online casino" while searching the Internet, rather than specific online casino names. CasinoAdvisor offers many exclusive bonuses from different online casinos. Players should regularly check out the featured promotions page at CasinoAdvisor to find out the current exclusive bonuses. This offers two advantages. The first advantage is that a large number of bonuses are listed and therefore the player can easily make comparisons. CasinoAdvisor vets the bonuses and places only the best ones on its website. The second advantage is that these exclusive bonuses may be larger than the bonuses directly offered by the casinos and therefore beneficial to the player. These bonuses can be availed only through the CasinoAdvisor website.
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