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Bodog Franchisees Outline Expansion Plans

By: Joan Peppin, Wednesday November 23rd 2011
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Calvin Ayre has franchised the Bodog brand to different operators in different jurisdictions. This week two of the franchisees have outlined significant expansion plans to take their online casinos to new levels.

The European Bodog brand franchise goes by the name Bodog Europe. The new marketing chief of the company, Dee Dutta has stated in detail his ambitious plans in an interview with the publication Marketing Week. Dutta revealed that Bodog Europe is preparing to launch a host of new services soon. This will be backed by a multi-million pound marketing campaign. The objective is to gain a larger share of the lucrative online casino and sports betting market in the United Kingdom. Bodog Europe is setting up a new United Kingdom online gambling web site based on three licenses granted by the UK Gambling Commission. This is expected to go live in early 2012. The online casino is being developed to include a live dealer product, because of the increasing popularity of live dealer casinos. Dutta pointed out that the online casino will receive particular attention because it is a largely neglected part of the online gaming industry despite being the highest profit generator. Horse racing will be added to the site somewhat later. Dutta told the publication, "The key thing is to develop trust with the UK customer. This is one of the most important things for the industry."

The other Bodog franchisee to make its plans known was Bodog88 online casino, which operates in the Asian market. Bodog88 online casino has announced that it will now offer casino games from the software developer CTXM. This is the latest step in the comprehensive strategy that aimed at overhauling the entire Bodog88 online casino in stages by introducing the latest technology and user-friendly interfaces. This strategy was initiated in June 2011 when a new lobby was introduced in the online casino. Then a live dealer studio was added to the product range. Live dealer games are essential in the Asian market because many online gamblers still distrust the RNG based software.

UdyYosha, CEO of CTXM, said the company is targeting the Asian market as a strategy for its future development. Bodog88 online casino chief Robert Gustaffson echoed Dutta when he said that the online casino is the most important component for any operator, yet it has not been given the same attention and investment as poker and sports betting in recent years. He added, "We are changing that by investing both time, technology and marketing in our online casino and the addition of CTXM's XCasino is another step in that ever evolving process." CTXM casino games are very popular, especially the Freaky series online slots.

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