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Betfair Launches Arcade Portal

By: R. Kingsley, Monday October 6th 2008
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Betfair, operating from the United Kingdom, is one of the oldest and most reputed online gambling portals. It has long offered poker, sports betting and casino games to its online customers. Now it has launched a separate portal for online arcade games. Some online casinos do offer some arcade games but these are not actively promoted. Betfair's arcade games portal has the quality and quantity to compete with its other portals and establish arcade games as a popular online gambling activity.

Betfair Arcade, as the portal is known, has opened with over 60 games. 17 of these games offer large progressive jackpots. These games are extremely innovative and are expected to quickly attract a fan following of their own. This is hardly surprising because Betfair is known for its innovation, having won a Queen's Award for Enterprise in the Innovation category in 2003. The games included branded games such as Cleopatra, Monopoly, Cluedo and Betfair Reactors. Cleopatra has the awesome reputation of being the world's most popular offline slots game and Betfair Reactor stars none other than Andrew "Bert" Black, one of the founders of Betfair and the man recognized as creating the Betfair betting exchange concept. Betfair has promised to add more games at regular intervals.

Betfair is one of the user-friendliest online gambling portals with an emphasis on fairness and transparency. The Zero Lounge of Betfair's online casino offers games with no house edges. It is the only place in the real world or the cyber world where the roulette wheel has no '0' or '00'. Betfair Arcade too has the same attitude towards fairness and transparency. In the "VIP Bonus Bar" players get a raffle ticket worth £60 upon completing the specified turnover requirement. This raffle guarantees a minimum prize of £20 and offers the possibility of winning £25,000. As a commitment to transparency Betfair Arcade displays how much players have won on each; how many spins have been played on each game in the last 24 hours; the player' rating for each game and how much money has been returned by Betfair to the players in the last seven days.

Betfair has timed the launching of Betfair Arcade perfectly. The online casino industry in the United Kingdom is booming and expected to grow at 15% this year. It is also expected that the number of Britons playing at online casinos will cross the million mark this year. Albert Tapper, the Head of Games for Betfair, assured players that Betfair Arcade will be as committed to innovation, integrity and value as are its other gambling portals. He added that Betfair Arcade will take raise the bar for customer value by offering zero house edge games and rewarding bonuses.

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